Building the brand behind business.
The LSU Department of Marketing has a focused approach — maintaining a foundational curriculum meant to adapt to evolving industry challenges. We believe marketing is a critical part of any business plan that seeks to generate growth organically and create sustainable value by better understanding the needs of target markets and effectively delivering the appropriate products and services. Our students enjoy the practical application of marketing principles through participation in competitions and case studies outside the classroom and exploring relevant industry issues within the classroom, all leading to graduates ready to lead in their chosen careers.
Explore our marketing degree programs
The Bachelor of Science in Marketing teaches students how to analyze customer needs, execute product/service design, devise a branding strategy, establish pricing, develop promotional strategies, and create distribution systems while maintaining a competitive advantage.
The PhD in Marketing is the mark of highest achievement in the academic study of marketing. Our program is designed to produce scholars who conduct top-tier, original research that makes a significant contribution to knowledge within the marketing discipline.
The Department of Marketing faculty draw on behavioral, economic, psychological, and administrative theory to examine the current and future needs and wants of a customer. The Behavioral Research Lab is a state-of-the-art facility that provides our faculty with the means to conduct cutting-edge, technology-based marketing research.
Our faculty are elite researchers who combine current theories and methods with hands-on learning and projects in their courses. They publish articles in top academic journals, write textbooks, and participate actively in the marketing profession, resulting in a well-rounded education from theoretical and real-world perspectives.
A Top Sales Program in the Nation
The Professional Sales Institute is dedicated to research, sharing sales expertise, and developing sales leaders.
PSI supports students’ academic and professional development through in-class instruction, sales-focused events, interactive projects, sales competitions, networking opportunities, and career search.
Cutting-Edge, Technology-Based Marketing Research
Behavioral Research Lab
This state-of-the-art facility is equipped with multimedia research equipment, physiological measurement devices, and eye tracking equipment, enabling the college's faculty to conduct innovative behavioral-based research.
The Student Experience
It's that time of year again: back-to-school shopping season! At the end of every summer, parents pack their kids in the car and head to a crowded Wal-Mart or Target to search for sales on school supplies for the upcoming academic year.
The E. J. Ourso College of Business is proud to announce that Sanaz Aghazadeh, Department of Accounting, and Donald Lund, Department of Marketing were both promoted to associate professor with tenure this academic year.
The best word to describe supply chain performance in the past two years is turbulent. Supply chain operators and customers alike continue to dream of days past when goods were available, and bottlenecking was at a minimum.