Professional Sales Institute
LSU Professional Sales Institute
The LSU Professional Sales Institute (PSI) is dedicated to researching and sharing sales expertise and developing professional sales leaders. Its mission is to educate and develop exceptional professional sales leaders and to discover and disseminate sales knowledge. PSI supports students’ academic and professional development through in-class instruction, sales-focused events, interactive projects, sales competitions, networking opportunities, and career search.
PSI students are invited to participate in the popular PSI Golf Tournament, the PSI Sales Symposium, various sales competitions, and career events. In addition to teaching, PSI faculty conducts advanced scientific analysis on the sales profession and provides insights to managers on state-of-the-art methods to build and maintain a competitive edge in the sales force. The Professional Sales Institute was named one of the top professional sales programs by the Sales Education Foundation and is a full member of the University Sales Center Alliance. PSI is also an Education Partner of HubSpot.
LSU's Professional Sales Institute is a full member of the University Sales Center Alliance (USCA). PSI has officially met the rigorous requirements of full membership in the community of sales educators who are dedicated to advancing the sales profession through teaching, research, and outreach. Out of the 70 schools that are members of USCA, only 37 have reached full membership status.
Opportunities for PSI Students
PSI Sales Team
Members of the PSI Sales Team gain the skills and experience needed to excel in sales careers. Every year, the PSI Sales Team participates in several collegiate sales competitions (Bayou Sales Challenge, ICSC, and NCSC) that often attract major corporations offering internship and employment opportunities. Membership is open to students in the Professional Sales Concentration with the approval of the team coach.
Jim & Laura Parr Professional Sales Lab
The Sales Lab, located on the second floor of the BEC Rotunda, allows Professional Sales Concentration students to perfect their business-to-business (B2B) sales skills in an office-like setting. This dedicated space offers advanced audio and video technology for B2B role-play video capture, coaching, and archiving. The lab is also home to the award-winning PSI Sales Team. Members frequent the space as they prepare for upcoming competitions.
PSI hosts career expos each semester for students to meet representatives from the institute's corporate partners. The corporate partners are available to speak with students about their internships and full-time employment opportunities, as well as provide professional sales advice. Many PSI students leave the career expo with excellent career prospects and contacts each year.