Jinx Broussard

Jinx C. Broussard

Bart R. Swanson Endowed Memorial Professor
205 Hodges Hall | 225-578-7603 | jinxy@lsu.edu | CV


Jinx Coleman Broussard is an award-winning full professor and scholar. She is the Bart R. Swanson Endowed Memorial Professor and teaches public relations, strategic communication, media history and mass media theory. Broussard earned several prestigious awards in 2021, including the following:

  • The Plank Center for Leadership in Public Relations’ Bruce K. Berger Award, recognizing individuals who are, or have been, full-time educators who have touched the lives and careers of countless students through mentoring.
  • The Association for Education in Journalism and Mass Communication History Division’s Donald L. Shaw Senior Scholar Award, honoring a scholar who has a demonstrated record of excellence in media history that has spanned at least 15 years, including division membership.
  • LSU’s Distinguished Faculty Award, recognizing faculty who have a sustained record of excellence in teaching, research, service or any combination of the three.

In 2019, Broussard received the LSU Rainmaker Award in the category of Senior Scholar in Arts, Humanities, Social & Behavioral Sciences. Additionally, her research gained recognition when she received the 2019 Guido H. Stempel III Research Award from the E. W. Scripps School of Journalism at Ohio University. 

In 2018, Broussard was named the Teacher of the Year by the Scripps Howard Foundation and the Association for Education in Journalism and Mass Communication (AEJMC). The national award recognizes excellence in innovative teaching, mentoring of students and faculty scholarship, and leadership in educational and industry activities.

Broussard’s research interests include the Black press, representations of racial and ethnic minorities, media history, alternative media, crisis communication, public relations strategies and tactics, and the civil rights movement. She is author of the 2013 national award-winning book, “African American Foreign Correspondents: A History,” which followed “Giving a Voice to the Voiceless: Four Pioneering Black Women Journalists.” Her most recent book, “Journalism and Public Relations in Times of Crisis: A Symbiotic Relationship,” draws from her work as a public relations practitioner and teacher.

In the classroom, Broussard’s students have produced two first-place and one second-place national award-winning public relations campaigns since 2014. As a public relations professional, she was the director of public information for the city of New Orleans and, simultaneously, served as press secretary to Mayor Sidney J. Barthelemy in New Orleans for almost eight years.


Dr. Broussard talks about her teaching philosophy.

Dr. Broussard talks about her research.

Selected Publications

Miller, A.L. & Broussard, J.C. (2019). Public relations and journalism in times of crisis: A symbiotic partnership. New York: Peter Lang Publishing. (231 pages)

Broussard, J.C. (2013). African American Foreign Correspondents: A History. Baton Rouge, LA: LSU Press.  

  • Winner of the 2014 AEJMC History Division Book Award honoring the best journalism and mass communication history book published in 2013
  • Finalist for the Kappa Tau Alpha-Frank Luther Mott Award for the best-researched journalism and mass communication book published in 2013

Broussard, J. C. & Cooley, S. C. (2009). “William Worthy: The Man and the Mission,” Journalism Studies, 10(3), 386-401.

Broussard, J. C. & Cooley, S. C. (2009). “Ebony’s Era Bell Thompson Travels the World to Tell the True Story,” American Journalism, 26(1), 7-30. Broussard, J. C. and Cooley, S. C. (In press). “Henry Perry, “The Elusive Correspondent,” Chapter in Knights of the Quill: Civil War Reporters for the South. (West Lafayette, IN: Purdue University Press).

Broussard, J. C. & Mislan, C. “Better Off in Vietnam: The Foreign War Correspondence of Ethel Payne and Thomas Johnson.” Paper presented at the annual convention of the American Journalism Historians Association. Birmingham, Alabama, October 8, 2009.

Broussard, J. C. “Providing a Voice for Those Who Had None: The Genesis of African-American Foreign Correspondence. Invited paper presentation at the Symposium on the 19th Century Press, the Civil War, and Free Expression. Chattanooga, Tennessee, November 13, 2009.

Lisa K. Lundy and Jinx C. Broussard (2007),“Public Relations in the Eye of the Storm: Balancing Accommodation and Advocacy in the Wake of Hurricanes Katrina and Rita,” Public Relations Review, 33(2).

Jinx Coleman Broussard, “Exhortation to Action: The Writings of Amy Jacques Garvey, Journalist and Black Nationalist,” Journalism History, 32, no. 2 (Summer 2006): 87-95.

Jinx Coleman Broussard and John Maxwell Hamilton, “Covering a Two-Front War: African American Foreign Correspondents during World War II,” American Journalism: A Journal of Media History, (Summer 2005): 33-54.

Broussard, J. C. (2004). Giving a Voice to the Voiceless: Four Pioneering Black Women Journalists. New York: Routledge

Jinx C. Broussard, “Paving the Way, “Mary Church Terrell: A Journalist As Well As an Activist,” American Journalism: A Journal of Media History 19, no. 2 (2002): 13-35. 


Jinx C. Broussard, “Saviors or Scalawags: The Mississippi Black Press’ Contrasting Coverage of Civil Rights Workers and Freedom Summer, June 1964-August 1964,” American Journalism: A Journal of Media History 19, no. 3 (2002): 63-85.